With 50% consumers ranking sustainability as a top value-driver during purchase decisions, and 34% willing to pay a premium for sustainable products, are reshaping the business landscape. The forward-thinking brands we collaborate with recognise this shift in perspectives. Consequently, chief executives are reevaluating the core purpose of their businesses. Transparent and effective environmental, social, and sustainability communication has become crucial for demonstrating progress on commitments to shareholders, consumers, and regulators. By prioritizing these aspects, companies can strengthen their reputation, foster customer loyalty, and promote long-term success in a rapidly changing market.
At WiyldCarbon, our expertise lies in fostering a competitive edge for businesses through authentic sustainability content. Considering Reprisk's findings that 20% of ESG-related corporate risk incidents stem from greenwashing and deceptive communications, we focus on developing honest and transparent sustainability narratives for our clients. This approach enables companies to sidestep greenwashing pitfalls while enhancing their credibility. As the market increasingly prioritizes environmental consciousness, our tailored services equip businesses to differentiate themselves, convey their sustainability commitments effectively, and build a solid reputation for genuine ESG initiatives.
Choose WiyldCarbon over time-consuming freelance platforms for a seamless experience with our hand-vetted experts. We specialise in elevating and promoting your brand and services through carefully crafted content, including blogs, articles, editorials, web content, product descriptions, e-books, and newsletters. By working with our skilled and dedicated team, you can save valuable time and focus on your core business while we ensure your content needs are met with professionalism and excellence. Make the smart choice—partner with WiyldCarbon for top-tier content and unparalleled expertise.
Sustainability Storytelling
McKinsey reports there is a significant jump in the positive influence on shareholder value when a brand showcases how it drives business value with ESG and sustainability. Whether it is about consumers buying from ethical brands, employees preferring socially conscious employers or companies with a positive ESG track record getting premium, the shift is here to stay.
Investors are now recognising the value of ESG-focused companies, as they tend to have more stable share prices and outperform companies with low ESG ratings. Companies themselves are also realising the benefits of incorporating ESG into their operations, as it can improve their reputation and attract more investors.
Investments in DAC technology are growing, with nearly $4 billion in public funding allocated since 2020 for research, development, and deployment (RD&D). Major companies like Stripe, Alphabet, Shopify, Meta, and McKinsey have also committed to investing $925 million in carbon dioxide removal (CDR) technologies.
